iMET is the acronym of Innovation, Mentoring, Entrepreneurship and Talent. Sharing with you the story of Mohin Jain, a student of our Social Media Program. This could be your story too. Hi, I am Mohit Jain, let me share with you my story. As a person, I knew very well about my weak communication skills when it comes to public speaking as well as writing and yet today I am doing “my blog.” Isn’t it bewildering? In the month of January 2014 came my Intermediate Chartered Accountancy examination results in which I failed for the second time. I was heart-broken and highly depressed, I was facing the toughest phase of my life. During those gloomy days, I came across a person who proved to be my life changer, who motivated me and changed my outlook of life. That person was Mr. Deepak Goel, Founder of iMET Global. He made me realise the importance of time management and motivated me to appear for exams again with full dedication. I did that and cleared my exams. That day became the turning point of my life. Mr. Deepak Goel then told me about the Social Media Course iMET conducts at their South Delhi campus. He also told me that how Social Media could help me to build the life I have been looking for and encouraged me to become an Entrepreneur. I joined the course and my batch started off on 15th of June, 2014 in iMET Academy in which I learned the right ways to start up with my own venture. During the tenure of my batch I learned what is Social Media and how it is going to revolutionize both business as well as professional space. I also learned concepts like strategy making, brand building, funding activities and many more which was beyond the subjects of the Social Media, but required for becoming an Entrepreneur. 2 months passed by and I am standing with my own venture today by name. “TLE Consulting”. TLE Stands for Thought Leadership Engagement and would help top Chartered Accountant Firms to “be visible” on the Social Media and help them to mop up business. This was the outcome of this course only; iMET Academy works very effectively, giving attention to every participant. The conceptual clarity they give, the way the faculty inculcates the conceptual knowledge about social media and the way they support their students is outstanding. My journey with this course is left with more than a month and I will be going to enhance my learning more. If you ask me to explain this course in one word, I would say its ‘AWESOME’.
Mohit Jain,
+91 9555940947
mohitjain.8829@gmail.com
Apple needs no introduction; but then do you know who Musa Tariq is? Perhaps you don’t. Well, he heads the Digital Marketing Department of Apple Corporation as its Global Director. Companies’ world over are looking for competent professionals in this field and are busy consolidating their marketing ammunitions. Today, demand for these professionals is such that, it is said, companies eye to poach good ones! According to “Adweek,” an Online Digital Media News service, “The hire (of Musa Tariq who worked at Nike) follows Apple’s recent addition of a pair of Nike FuelBand engineers to work on its own wearable technology and continues Apple CEO Tim Cook’s penchant for poaching talent from Nike.”
Guys, look at how statistics that progressed from last year on the usage of Social Media. Corporate blogging witnessed an increase of 5% to jump to 28%, Micro blogging on Twitter by 11% to touch 73%. Facebook alone witnessed the large corporations engaging with their audience a jump of 8% to touch a total of 66%. Companies using YouTube for the “connect” today is pegged at 62% with a growth of 11% though Pinterest showed a little growth by achieving 2% out of that 11%
Do you want to know more?
According to Lenna Garibian, a Marketing Research Professional, writer and Consultant who held marketing and research positions at eRPortal Software, GAP Inc, Stanford University, half of Financial Advisers use Social Media to convert clients, 7 out of 10 Smartphone owners access Facebook via their device. She also indicates from her research that “in local marketing, advertisements are fast dropping, but what is fast gaining is the surge in Digital Media Marketing.”
Well, let us forget about the global scenario for a while. The stakeholders of our motherland, India inc in her last elections believed to have spent close to a whopping Rs 1000 crores which included all our National Parties who fought election! Aam Admi Party that rose to prominence in a short span of time, as a matter of fact, “came and gone” as a result of Social Media once again establishing the fact beyond doubt its power to “make or even break.” Most of the online shopping giants like Flipkart and Myntra, Jabong went on to become giants as a result of Social Media propelled engagement with the public in the first place and then converting them to customers. Flipkart today is valued at US$ 7 Billion!
What are the take aways?
Well, it is jobs, good Jobs and very good jobs for those who are talented and Business, good business and very good business who want to turn into entrepreneurs in this field side by side personal and corporate branding and engagement with all who you want to be engaged
C Devidasan/ August 8, 2014
Gone are the days when businessmen were marketing their products only by way of designed boards, hoardings, flyers, News paper advertisements, etc.
As the “Social innovation” began to happen on the Digital Space, it threw up a wide array of social tools which re-written the way how companies managed not only their Marketing strategy, but the marketing budgets as well with great positive impact. Today, Social media helps in so many areas of business like brand awareness, revenue generation, promotion of brand loyalty, attracting new customers and building customer relationship. Yet people still carry myths regarding SOCIAL MEDIA.
Let’s review these myths and understand why they are myths. 
- Social Media Marketing Cost Nothing:
Yes! Social Media channels like Facebook, Twitter, LinkedIn etc. are free to use, you post and don’t pay..That’s what comes in everybody’s mind..it eases their shoulders a bit..but what you don’t consider here is your time and resources-which DO cost money! You need to take your ROI into consideration, it requires creation of quality content and being present on social networking sites to build relationship with prospective and target customer. It would be right if we say it’s cost effective rather than cheap or for free..
- My Traffic Customers Are Not Social Media Users:
This is the myth which still rule the minds of most of the businessmen, but it would be surprising news for them that according to Social Media Survey 70% of women have become fans of product or brand on a social networking site and 45% of people learned about new products through social media.
- It’s Not for My Business:
It would not surprise you if this statement is mentioned here, “Social Media, Ah! Not for my business. My business is doing pretty well, why should I invest in social media? I am doing better without spending resources on social media marketing.” They are still dwelling around with this myth that if they are doing well without social media now, they will be fine without it down the line. But bombshell is that they don’t know how much better they could be doing if they would have added some social strategies. They should also know that in the current scenario where print media has already started losing its sheen, more and more customers are getting influenced by the social media and this could affect the companies who depend only conventional marketing techniques, adversely.
- Too Much Content Gives Away Your Secrets:
A list of ingredients doesn’t make someone a chef. It is always better to give all the details about one’s products or services as this would help the customers to be more aware and choose your products consciously.
- Negative Feedback Fear:
People are afraid of getting negative feedback from the customer. They have fear of their unsatisfied customer firing them back by their negative comments and complaining on social sites. “Perspective of your mind drives your way towards benefit or loss”. Good news is that displaying of reviews increases your transparency and thus shows your accountability and that is what customers are looking for.As the complaint is raised, you get an opportunity to show your ‘customer service quality’ and in a rapid manner, your speedy redressal creates faith and they will admire your effort of resolving issues. That’s give you leverage.
In today’s world where Digital presence of every organization that looks forward to create an impact and sustain that impact for business rewards, Social Media Marketing has emerged as the front runner to do all these, but, the only substance needed is to utilize this channel effectively by understanding how it works and for this it is important to make your content to be posted on these media strong, relevant and appropriate by consciously drafting them, if need be with the help of a professional because “Content is said to the King” that rules the customer. It is also important that constant engagements with the customers on a regular intervals to create that “connect” which would finally translate him or her to your dedicated customer.
It’s a quote from “flight of the buffalo” by James Belasco & Ralph Stayer that said “Change is hard because people overestimate the value of what they have and underestimate the value of what they may gain by giving that up.”
Now the decision is in your hands as to whether to choose Social Media and let new opportunities come and embrace you or do nothing and continue with old pattern of working. The longer you wait to embrace this realm, the harder it will be to catch up and meet up the current market scenario.
Now I hope myths like these won’t stop you to move any further to get yourself engaged in Social Media Marketing.
Customers are waiting for You… Go Get Them…
Priyanka Sharma, iMET Global
Acquisitions and mergers are nothing new in the corporate sector. But what is new and perhaps, tantalizingly new is the acquisitions that are happening at a “new place” which till recently none felt would be approached by big companies and business tycoons and this “new place” that is visited by the acquisition managers is a place called “Social Media.”
Even a child in our Modern world knows what this application called “Whatsapp” is and even a child knows how much Facebook paid to acquire this “little giant” which is nothing more than a small software programme that was unleashed into the “social space” on the Internet which every one of us loved to use and before anyone realized what was happening, we saw it was being used by a wide spectrum business community making use of it and using it effectively to build “connect with their target audience, engaging with them to explore their markets and to generate revenue.” The world seems to all of a sudden realize the strength of Social Media as a tool for churning out success…a tool that was totally different and not taught in any of the conventional stream of education.
A new breed of entrepreneurs sprung up like mushrooms across the globe and abundantly in India trying to train young, old and not so old the “tricks of the trade” as to how it can be used both in personal, professional life and most importantly to help the business houses who have been looking for marketing efforts very successfully to gather name, fame and revenue. Business Magazines and News Papers screamed about how a lion’s chunk of revenue in the last financial year, was generated by companies by a quarter of the expenditure they otherwise spend on business development. Head hunting companies waited to “net” the “social media talent” for companies that were eagerly wanting to create, what they called “Social Media Department!”
Then it started happening –companies acquiring “Social Media Marketing Start-ups!” The latest one, I heard was Plantir Technologies Inc, USA taking over Poptip, a Startup that helps companies conduct social media surveys and analyze online conversations in real time. It is said to have helped Obama Administration to locate Bin Laden. Plantir is currently valued at US $ 9 Billion…..Boy that is a cool Rs 50,000 Crores.
C Devidasan,
iMET Global
August 6, 2014
iMET Academy 
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