We are in era; where businessmen are addressed as Entrepreneurs and New started businesses are addressed as startups. Where entrepreneurs & startups rarely go for print media, when it comes to market or promote their products.
As the “Social innovation” began to happen on the Digital Space, it threw up a wide array of social tools which re-written the way how companies managed not only their Marketing strategy, but the marketing budgets as well with great positive impact. Today, Social media helps in so many areas of business like brand awareness, revenue generation, promotion of brand loyalty, attracting new customers and building customer relationship.
Yet some people still carry some lies regarding SOCIAL MEDIA.
Let learn, why they are actually called “LIES”
Social Media Marketing Cost Nothing:
Yes! Social Media channels like Facebook, Twitter, LinkedIn etc. are free to use, you post and don’t pay. That’s what comes in everybody’s mind. It eases their shoulders a bit, but what you don’t consider here is your time and resources-which DO cost money! You need to take your ROI into consideration, it requires creation of quality content and being present on social networking sites to build relationship with prospective and target customer. It would be right if we say it’s cost effective rather than cheap or for free.
Social media is that medium, where a product can reach the twice or even thrice the target audience with the same cost of marketing, branding or promotion in print media.
My Social Media Customers Are Not Social Media Users:
This is the lie, which still rules the minds of most of the businessmen, but it would be surprising news for them that according to Social Media Survey 70% of women have become fans of product or brand on a social networking site and 45% of people learned about new products through social media.
It’s Not for My Business:
It would not surprise you if this statement is mentioned here, “Social Media, Ah! Not for my business. My business is doing pretty well, why should I invest in social media? I am doing better without spending resources on social media marketing.” They are still dwelling around with this myth that if they are doing well without social media now, they will be fine without it down the line. But bombshell is that they don’t know how much better they could be doing if they would have added some social strategies. They should also know that in the current scenario where print media has already started losing its sheen, more and more customers are getting influenced by the social media and this could affect the companies who depends only conventional marketing techniques, adversely.
Too Much Content Gives Away Your Secrets:
A list of ingredients doesn’t make someone a chef. It is always better to give all the details about one’s products or services as this would help the customers to be more aware and choose your products consciously.
Negative Feedback Fear:
People are afraid of getting negative feedback from the customer. They have fear of their unsatisfied customer firing them back by their negative comments and complaining on social sites.
“Perspective of your mind drives your way towards benefit or loss”.
Good news is that displaying of reviews increases your transparency and thus shows your accountability and that is what customers are looking for. As the complaint is raised, you get an opportunity to show your ‘customer service quality’ and in a rapid manner, your speedy redressal creates faith and they will admire your effort of resolving issues. That’s give you leverage.
From the Desk of Content Manager
It’s a quote from “flight of the buffalo” by James Belasco & Ralph Stayer that said “Change is hard because people overestimate the value of what they have and underestimate the value of what they may gain by giving that up.”
In today’s world where Digital presence of every organization that looks forward to create an impact and sustain that impact for business rewards, Social Media Marketing has emerged as the front runner to do all these, but, the only substance needed is to utilize this channel effectively by understanding how it works and for this, it is important to make your content to be posted on these media strong, relevant and appropriate by consciously drafting them.
Now I hope like these won’t stop you to move any further to get yourself engaged in Social Media.
Customers are waiting for You… Go Get Them
iMET Academy 
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