An Economic Times article, emphasis that IIM graduates rush to join e-commerce companies today. The Indian e-commerce to be worth $20 billion by 2015, recording a 70% growth compared to the previous year.
Anything online years back could only be quoted madness or blasphemy. But the reverse looks to be happening these days.
In the digitally transforming world, nobody wants to pursue an ordinary commerce course rather develop skills that complement the ever evolving world. The hyper speed growth of the online portals today has shifted the mindset of a student, at least for the way they view education and knowledge. The spiraling high rate of online sales has forced the audiences to grab some knowledge of this medium and study it as a part of their conventional course to increased applicability, grow India’s e-commerce market at breakneck speed. This makes India one of the fastest-growing ecommerce markets in Asia-Pacific region.
The B.com degree, until about a decade ago, enjoyed the exclusivity of being the only degree that could be a student’s stepping stone to the world of commerce and business. However, now it’s been replaced by specialized courses which have their defined focus areas for concentrated experience and skill building.
While the commercial world is expanding, it is prudent for colleges to conduct courses that can train students in specific areas instead of conventional and clichéd subjects with zero relevance.
As time passes, India is bound to become one of the largest players in the e-commerce market, even stronger than its present status.
The courses must be put together in a way to facilitate it with job skills, keeping them out of the just “generic” courses matching the human and industry demands.
The evolution from commerce to e-commerce has been gradual yet disruptive. It’s changed the education system on the whole with better pay appetite, new hiring and better profiles offered.
The generic nature of regular B.com made it popular in the first place but the degree now risks being labeled as obsolete due to the availability of specialized courses offered by various colleges and universities.
The introduction of new niche specializations has changed the market scenario for students and aspiring professionals.
A course with its must focus on giving industry exposure should be the norm today. Universities need to have a strong interface with industry to understand and design the curriculum, impart employment-oriented soft skills and ensure proactive placement coordination. The courses must lend ease to the college’s burden of having to modify their syllabus to tackle the industry-academia skills gap.
The top B-schools can do a lot to increase the employability of their graduates than just offer ornamental degrees away.
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